Sound Quality Affects How Consumers View Product

How Sound Quality Affects Sales and Leads

When giving a presentation to potential clients or customers, the quality of your sound system may play a role in how well information is received. In small quarters, this may not present much of a problem. However, it can be problematic when speaking within a large area. If people are unable to understand or hear what you have to say, then you may be missing out on gaining business from those individuals.

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Clear Understanding

Your voice needs to be heard, and your speech needs to remain clear and understandable. Although the individual speaking will have a great deal of control in regards to audible speech, the speaker hardware itself can contribute to the understanding of others. Bad positioning, reverberations, failing microphones and other electronic issues can distort the message beyond comprehension. Always perform checks on equipment before addressing people as it may improve the experience for all.

Comfortable Sound Levels

Audio levels can be a bit tricky when setting up an event or a meeting. Being too loud can cause actual physical pain while being too quiet can make it difficult to hear. Either of these cases can be detrimental to others understanding your message. Pertinent information could be lost to an individual who is unable to hear without discomfort. Instead of turning up the volume so that people in the back can hear, it’s always better to incorporate more speakers to provide an even sound quality.


When it comes to trusting the person speaking into the microphone, sound quality can play a role in professionalism. A clear and understandable voice can be seen as charismatic and may affect how people absorb the message. More people will trust a person who is easy to understand rather than someone who cannot be heard. Getting assistance from expert sound technicians can help you achieve that level of professionalism by helping you sound better while on stage. This can also play a profound role when creating videos for the Internet. More people will trust content that is clearly audible rather than sounding like the video was made with a webcam.

Video Signage Can Make or Break a Hotel’s Profitability

Whether it’s a multi-milion dollar luxury hotel or the budget hotel down the street, more and more hotel properties are turning to video screens to impress and interact with customers, improve the hotel’s efficiency, and increase sales. This is especially true for hotels, motels, and resorts that cater to young Millennials. According to, in the United States alone, Millennials (those who are 18 -34 years old in 2015) spend around $600 billion annually. So too, the average Millennial spends 18 hours per day using and interacting with media. This holds true when Millennials are traveling, as well.

Smart hotels are investing money in making sure that their guest experience is out of this world. The old marketing adage still applies: repeat customers are worth their weight in gold. Recent technology breakthroughs – and the rapid increase in the use of smartphones and social marketing – have made it possible to interact with hotel guests in new and different ways – via video screens and video walls.

Millennials are information-hungry. Large format screens throughout a hotel property give these guests information that they can’t get on their smartphones and tablets. To keep guests up to date and entertained, strategically-placed video screens can display a running feed of the hotel’s social media posts (from Facebook, Twitter, or Instagram for example), and the hotel can even stream live events that are happening on property.

Of course, if a hotel is live streaming music from the band in their bar or nightclub, it encourages guests to come down and join in the party. Video displays in hotels can showcase other amenities, such as the spa or swimming pool. Interactive video displays also enable guests to check the latest local weather and see all of the items on the hotel restaurant’s menu, for example. Advanced video systems at some hotels even allow guests to post selfies to the video display.

Any hotel that wants to grow and keep up with these trends should consider video signage to help serve current customers and attract new customers. Digital signage is flexible and timely; it allows hotels to run multiple, rapidly-changing campaigns that feature videos, music, and user interaction. The latest research has shown that video signs used well can boost hotel retention rates by as much as 200 percent.

In addition, large video signs can be placed outside the hotel to entice travelers to stop; especially in an area where there are many hotels, a video sign can make or break a traveler’s decision to choose a particular property.

To discuss how your hotel, motel, or resort can benefit from creative video signage, contact Adaptive Technologies Group at (562) 424-1100.

Entrepreneurs Use Video Displays to Grow Their New Businesses

According to the Kaufman Index of Entrepreneurial Activity (KIEA), the number of people who are starting new businesses is above the bubble of 15 years ago. In fact, as of 2014, there are now approximately 20 million entrepreneurial ventures in the United States.

As any well-versed businessperson knows, the first few years in business are crucial; this is when many businesses fail. It’s important for entrepreneurs to have a strong marketing plan and approach and to look for ways that they can stand out from the crowd. One of the best ways to differeniate a new start up is through video. Entrepreneurs can use video in a number of strategic ways to grow their new ventures.

Electric signage – As a small business owner, making the first impression is critical in making the right impression. Why not create a video about the new company’s mission, values, and approach, and show it on a video display when customers (and potential customers) first walk in the door? Another idea: Create a loop of some of the start up’s best product videos, or show a video about the company’s latest product launch.

Product messaging – Trade shows and conferences are another opportunity to tout the advantages of a company’s products and services to attendees. Many companies depend on trade shows to generate most of their best sales leads. By building an impressive video display – or even a more elaborate video wall – a company can dominate the exhibit hall. For example, if a company uses social media, they can also display tweets about their business on a large video screen while the show is in progress. In this way, an entrepreneur can literally set the stage to present their new business.

Sales meetings and dinners – Sales representatives (and other key employees) are a big part of what makes any business successful. That’s certainly true for new businesses. Why not motivate top performers by showcasing their unique contributions as part of a sales meeting or sales dinner? Video displays at company events can be a highly-effective tool in ramping up sales, especially when a company is growing rapidly over the first few years in business. Speaking about the accomplishments of staff members and giving them public recognition also increases employee loyalty.

In the book, Small Business Management: Launching and Growing Entrepreneurial Ventures (2010), Longenecker, Petty, Palich, and Hoy give the example of a young entrepreneur, Adam Kidron, who is using video displays to attract and serve his customers. Kidron owns 4food, a hip New York City custom-burger restaurant. He has
enjoyed great success with installing a video display in the dining room to share YouTube videos that customers have created that showcase the burger concoctions they’ve made at 4food.

Other customers get to see the videos and get ideas, and each customer who creates a YouTube video gets a discount on their next burger. It’s a win-win for everyone. This is just one example of how a video display or video wall in a restaurant (or retail location) can be a sales tool that never stops.

To discuss how your start up business can benefit from professionally-installed video displays and video walls designed to grow your entrepreneurial company, contact Adaptive Technologies Group at (562) 424-1100.


Video Displays Help Stars Get Close to Concert Fans

When  stars go on concert tours, their fans are their greatest asset and getting fans involved in the show is what makes a good show, great.

In Rolling Stones Magazine (July 2012), Andy Greene writes about the unbelievable energy that Bruce Springsteen has when performing before packed outdoor stadiums and how even though Bruce is over 60 years old now, he feeds off the energy of every audience to give performances unrivaled by rockers half his age.

Springsteen credits the group’s staging for a great deal of what makes him able to break through barriers, often singing and rocking for more than four hours at a time. He wants to be as close to his audience as possible and get them involved in every possible way. Every person in attendance needs to be able to see Bruce and sing along with him. Video walls and video displays help achieve this closeness.

In 2015 and beyond, the need for portable, yet durable video displays for ourdoor concerts and events is more essential than ever before. With all of the musicians, performers, and concerts that consumers can choose between, what can be done through video adds immeasureably to fans particpation and to the whole concert experience.

A 2014 Report conducted by Transparency Market Research on the global industry size, growth, and forecast found that: “the outdoor video display market is expected to foresee continuous growth in the coming years due to enhanced features of video displays, such as energy efficiency, environment friendliness, and durability, encouraging customers to use video walls for outdoor displays and staging. The companies operating in this market offer end-to-end solutions to their customers, i.e. from designing, installing, and running video displays to after-sales services.”

In looking at designing an impactful video wall for an outdoor concert or event, especially if it needs to be portable in order to move from city to city – there are five main considerations any individual or corporate buyer should address in deciding which video (and/or audio) system will suit their needs best.

These considerations include:

1. Size – What size does the video display need to be to accomplish its role in involving every single person in the audience?

2. Weather – Can the video displays stand up to wind, rain, snow, or other precipitation?

3. Lighting – Are the events going to be held during the day, at night, or a mix of day and night?

4. Local regulations and conditions – Are there any local regulations concerning the height of the displays or sound levels, and are there any competing noises nearby that might affect the performance?

5. Portability and durability – Is the video and audio system fast and easy to install and will it last over time?

For example, in looking at #3 (Lighting), for a noon concert or any event where there is likely to be direct sunlight, the video display must be very bright in order for people to see the displays. This needs to be addressed during the design phase.

To discuss these issues and learn more about digital design services and professionally-installed video displays and video walls for outdoor concerts and events, contact Adaptive Technologies Group at (562) 424-1100.

Video Walls in Airports, Bus & Train Stations

What’s the first thing people do when they arrive at the airport? Look at the video monitor to see if their flight is on time and where the gate is located, right?

In airports, train stations, and bus stations throughout the country, digital signage and displays are almost taken for granted, but the importance they play in serving travelers cannot be emphasized enough. The transportation industry has been one of the first industries to fully embrace the use of advanced video displays and electronic signage.

Some airports even have a large video diplay with a map of the United States that shows where all of the incoming flights are in real-time. These are usually placed in the waiting area before travelers go through security so that people coming to pick up travelers can see if their loved one’s plane has arrived yet. Video monitors in airports also provide delay and cancellation information and can be used to entertain travelers in the waiting areas.

Las Vegas McCarran International Airport

For example, as of May 31, 2015, more than 18 million visitors flew into McCarran International Airport in Las Vegas, one of the busiest airports in the world (Las Vegas Convention and Visitors Authority).

McCarran boasts two main ways that businesses can advertise using the sophiscated system of video displays throughout the airport. The first opportunity to take advantage of video advertising is via the seven audiovisual display systems in the baggage claim area in Terminals 1 and 2. In Terminal C, there are three video walls measuring 12-feet by 9-feet, each with an image area of 85 square feet. The video walls are highly visible from the second level concourse leading to gates, elevators, and shops.

The system produces high-resolution images that are projected simultaneously on each of the videowalls. State-of-the-art speaker systems enhance imaging by delivering the ultimate in sound reproduction. Noise sensors adjust volume levels to ambient background sound.

In addition, McCarran has a vast array of digital displays inside in the concourses and outside at the taxi line. It’s hard for air travelers to miss messages of the video displays as they stand at their gates, ride the tram, or wait for ground transportation. The entire video system at McCarran is perfect for digital advertising, branding campaigns, and baggage claim sponsorships. Advertisers can target all passengers or specific demographic groups. Video messages capture the attention of travelers and are looped so that they reach the highest number of travelers possible visually and audibly.

Bus and train stations hopping on board, too

In bus stations and train stations where even more vehicles are arriving in a closer vicinity to one another, video displays may even be more critical. It’s often hard to know where to stand and from which direction the busses and trains will be arriving. Video displays in the lobby of a bus or train station – and under each wait station – have become essential in directing travelers; they give travelers a sense of calm amid all of the hustle and bustle of travel.


To learn more about digital design services and professionally-installed video displays and video walls within the transportation sector, contact Adaptive Technologies Group at (562) 424-1100.

Non Profit Marketing Tips: Video Wall of Fame

Donors and sponsors are the lifeblood of foundations. Given the intense competition for charity dollars, non profits organizations must continually be on the look out for fresh new ways to reach out to potential donors and to thank current donors for their much-needed contributions. One new and effective idea to accomplish this is to create a video wall – a Donor Wall of Fame –  whether it be one-time or permanent in nature.

For the next fundraising dinner or gala, why not hire a team to create a video wall for the stage?  It will be striking, effective, and memorable. By alternating pictures of all of your donors and sponsors, you’ll let them know that the foundation appreciates their generosity. A video wall is a perfect way to have all attendees get to know other people who are interested in the same cause.

Non profit organziations can also use a video wall to feature each of the various auction or silent auction items available for bid. If the room is crowded or there are a lot of guests at the event, showing the silent auction items on multiple screens allows attendees to see the items without having to stand in a long line. Video walls help maximize auction dollars for the organizations that use them.

Organizations can also have a photographer snapping candid shots of the crowd (or taking video) during their annual dinner and then load the photos (and/or videos) to the video wall so that attendees can enjoy viewing funny, spontaneous photos of each other. Video walls are a great icebreaker and a crowd pleaser. Make sure to re-purpose all efforts. The photos could be used as gifts after the event and the videos can be used in promotional spots for the coming year.

A video wall is also a great permanent feature in the entry way of a foundation office. What better way to show off donors than to have pictures of them shown as each person walks in the door? Instead, if the foundation is one that has a public building or display – such as a museum, why not create a video wall in the lobby of the museum?  In doing so, all of the visitors to the museum can see who makes possible what they’re sure to enjoy.

More non profit are realizing the value of video for positioning and growing their organization. It’s certain – the creative possibilities are limited only by one’s imagination.

To learn more about 3D or LCD video wall technology, contact Adaptive Technologies Group at (562) 424-1100.

Digital Signs Enhance Experience for Tourists

Every day, thousands of visitors – at the Rock and Rock Hall of Fame in Cleveland, Ohio and Seaworld, the Aquarium of the Pacific, and Universal Studios in California – arrive excited to take in all the sights. One of the first things they do is look around and realize that there are so many shows and events they want to see…and they only have one day to experience them all.

Making sure visitors don’t miss a thing

How can entertainment venues help visitors make the most of their time? The answer: video walls and electronic signage. The installation of electronic (digital) signage at popular tourist attractions and museums is becoming more and more common, especially since video has been added to the mix.

A strategically-placed electronic sign can display the times, for example, of the All New Shamu shows throughout the day and play a video of Shamu interacting with the crowd. Digital signage provides visitors with the information when they need it, so that they get the most enjoyment of their day or their vacation. Information can be presented in a fun way and can be used to increase sales of the restaurants and gift shops on premise. Audio systems can also be used to make important announcements to the crowd throughout the day and make sure those with less than optimal hearing can hear the performances and presentations.

Large video displays in each of the show locations can also help make close up interactions easy to see even for people way up in the bleachers or at the back of a large theater. The same holds true, of course, at sporting arenas and events. No fan wants to miss the best plays of the game.

What’s wayfinding?

Digital signage at venues where a lot of walking is required, like museums for example, often use video displays for what’s known as “wayfinding.” This is where a series of interactive signs help visitors find their way to the various exhibits within the museum. These signs can complement and/or take the place of human tour guides. The digital signs are usually set up along the walkways and halls that connect each of the displays or exhibits.

Of course, interactive signs can also be used for education within and as part of an exhibit. Adults and children alike can explore facts about a painting, for example, as they gaze and meditate on the piece of art right in front of their eyes. These days, professionally-installed audio and video solutions can enhance customer experience like nothing else can.

For more information on video walls and digital signage systems and solutions for museums and tourist attractions, contact Adaptive Technologies Group at (562) 424-1100.

Smart Colleges Using Video to Attract Students

Somewhere around their junior year in high school, parents often take their child on a college hunting trip. They visit two or three of the schools their son or daughter has applied to and then together they decide on which college to attend primarily based on these campus tours. What the college looks like and the impressions both parents and teens get from the time scouting out each school matter a great deal.

Resting on the cutting edge

In recent years, college and universities have begun to use video displays throughout the campus to impress potential students and to better serve students who are already enrolled. Having the latest communication technology spread across the campus assures teens and parents that the school is on the cutting edge and willing to do what it takes to encourage excellent communication with students and to meet their needs.

On a less than happy note, more digital signage systems are now being installed at U.S. campuses so that college officials also have a way to broadcast campus-wide messages during potentially-dangerous situations, like the 2007 shooting at Virginia Tech.

An architectural feature that makes a big impact

Colleges, like Pomona College in Claremont, CA and West Virginia University in Morgantown, WV, though, are taking advantage of digital signage and video walls as a strategic marketing method and communications strategy. A video wall can be an architectural feature that really stands out to college prospects.

Spencer Graham at West Virginia University (WVU) remarks: “We have approximately one thousand visitors a week. The video wall supports content targeted at potential students. Since the wall is 18 feet long, it’s hard for any college prospect to miss the eye-catching images.”

The WVU video wall – which consists of eight, 50-inch monitors – is located in the lobby of One Waterfront Place, which is the visitor’s center and home base for campus tours. The video wall is fast-paced; for maximum impact, the images switch every 10 seconds. Graham calls the video wall their “secret weapon;” he sees it as a competitive advantage over other colleges as it represents the “university’s heart and soul.”  It’s clear: video displays aren’t just for the collegiate football field anymore.

Video displays help to increase safety, too

In some locales, video sign and displays are also being used at elementary, middle, and high schools, too. Many of these installations are geared to provide the school with a higher degree of safety in addition to a more advanced way to keep students informed.

For more information on video walls and digital signage systems and solutions for colleges, universities, and schools, contact Adaptive Technologies Group at (562) 424-1100.

4 Reasons To Use Digital Signage at Trade Shows

When exhibiting at a trade show, it can be a difficult to find a unique way to differentiate your booth from the 100s of other booths all vying for the same trade show attendees’ attention. While it may seem like overkill to install video walls into a temporary structure, only to have to dismantle them a week later, the foot traffic and potential revenue a high tech sign can bring will frequently make it worth the added time and expense.

Below are a few key ways digital signage can give your booth a modern and efficient edge over the competition.

Reason #1: Digital signage is captivating

Video walls can make a booth stand out from the crowd, especially when compared to the paper banners or cardboard displays competitors may be using. Digital signs are bright and flashy, which naturally draws the eye and commands attention.

Digital signage can also help your potential customers locate you on the busy trade show floor. If they know to look for the large video billboard, they can find your booth with ease, without wasting time wandering lost among the seemingly endless rows of identical-looking displays.

Reason #2: Digital signage systems can be tailored to fit specific audiences

Because digital signage is easily programmable, you can have a specific sales pitch or new piece of information displayed in a moment’s notice. This is more advantageous than standard signage because the information can be changed at your discretion. You can also customize it to fit various target audiences. If you know representatives of a certain industry will be on the trade show floor on a particular day, for example, you can alter your marketing messaging so that it speaks directly to that specific demographic.

Reason #3: The same digital sign can be used at multiple trade shows

While the upfront costs of a digital sign may be more than a traditional printed sign, the technology will pay for itself with time, because you can reuse the same sign at multiple events. This will come in handy for companies that are frequently adding new products to their inventory or revamping their marketing messages. You will no longer need to budget for pricey printing costs with each new product launch, which can save your business money in the long run.

A digital sign also allows for changes to be made in real time on the stage room floor. If customer feedback suggests your digital content is not effective or if you are inspired to make a change by something you learned from an event you attended earlier that day, you can adapt your messaging accordingly.

Reason #4: Digital Signage can make your company look established, confident and professional

Unlike standard printed signage, digital signage shows potential customers you have made a solid investment in your business. It suggests your company possesses self-confidence, long-range thinking and financial stability, which is a powerful first impression to present to future consumers, investors or employees. Digital signs will help sell your product or services because they will show the world that your business has not only invested in technology, but it has also invested in itself.

For more information on digital signage systems and solutions for trade shows or other corporate events, contact Adaptive Technologies Group at (562) 424-1100.

The Advantages and Disadvantages of 3D Video Walls

In a world where screens and personal devices are all competing for the same eyeballs, it can be difficult for advertisers to stand out from the crowd long enough to capture consumers’ limited attention. It is thought that 3D video walls might be able to change this.

While many speculate 3D tech will be the next big trend in advertising, others worry it is not worth the expense. In this article, we break down some of the advantages and disadvantages of glasses-free 3D video walls.


•  3D video walls are attention grabbing

With video walls and digital signage becoming increasingly more common, it will soon become difficult for advertisers and marketers to capture consumers’ attention. One exception to this prediction, however, will be 3D video walls. With their ability to break the “fourth wall” and hijack pedestrians’ attention, some believe autostereoscopic 3D (3D that does not require glasses) is poised to become the latest in a string of effective marketing tactics.

•  3D video walls are impressively high tech

Because 3D technology is still so new and relatively uncommon, it has the impressive ability to stop people in their tracks. Captivating three-dimensional, interactive graphics are great for drawing in large groups quickly.

•  3D technology can help brands stand out from the crowd

Particularly in heavily saturated markets where the competition is fierce, 3D video walls can help a brand get noticed, and get noticed in a big way.

•  3D technology draws larger audiences for longer periods of time

Whereas a two-dimensional ad may attract consumers’ attention for a moment, a second or two is often not long enough for the consumer to digest the marketing message or retain what it is he or she saw. Not so with 3D, which has shown to keep and hold peoples’ attention for longer periods of time than other interactive tech, like kiosks or touch screens.


•  People may be so wowed by the 3D special effects, they may miss key marketing messages

Advertisers often walk a fine line between captivating content and distracting special effects. The last thing any brand would want to do is to spend a huge portion of their advertising budget on a piece of high tech wizardry, only to find their audience is so entranced with the impressive effects that they fail to pay to attention to the messaging behind it.

•  If not done well, 3D ads can make viewers feel ill

3D technology can sometimes have that unfortunate side effect of causing viewers to feel nauseous or dizzy. That’s likely not the first impression most advertisers would want to deliver.

•  3D ads are expensive

A 3D advertisement done well is not cheap. While it is possible to cut costs (by implementing 2D-to-3D conversion tools), this can make the ads appear cheap, corny and distractingly bad.

Creating a quality 3D video wall requires designers who are experts in lighting, animation, shading and modeling. The tools these developers will need are pricey and require specialized training.

The Bottom Line:

Until the technology becomes more affordable, 3D video walls will likely only be adapted by big-name brands with large advertising budgets. Companies with big budgets can afford to experiment and can also invest the capital needed to create impressive and quality video walls that are more likely to bring about a positive ROI.

To learn more about 3D or LCD video wall technology, contact Adaptive Technologies Group at (562) 424-1100.